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Peer reviewedElias, Arthur W. – Information Services and Use, 1986
Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)
Descriptors: Abstracts, Indexes, Information Services, Long Range Planning
Hale, James A.; Starnes, Paul M. – 1977
One of a three-volume series concerning the development and testing of a model for determining the costs of vocational education programs and courses, this user's manual presents an overall conceptualization of the model and briefly describes each dimension. The data elements, organized into data collection instruments and recommended procedures,…
Descriptors: Administrator Guides, Cost Effectiveness, Cost Indexes, Data Collection
