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Peer reviewedElias, Arthur W. – Information Services and Use, 1986
Presents the steps used in developing a marketing plan for an abstracting and indexing service, based on the operating experiences of BioSciences Information Service. Organizational activities, measurements to be applied to the plan, media choices involved, and allocation of marketing funds are discussed. (Author/CLB)
Descriptors: Abstracts, Indexes, Information Services, Long Range Planning
Peer reviewedLipton, Laura; Greenblatt, Ruth – Journal of Staff Development, 1992
Discusses the need for coordinated efforts between an organization and its staff development support that are congruent with the articulated goals of the district, the school sites, and individual members of the organization. Strategies are presented for changing the role of staff developers in renewal efforts that support a learning organization.…
Descriptors: Change Strategies, Educational Change, Elementary Secondary Education, Institutional Cooperation
Peer reviewedAwe, Susan C. – Special Libraries, 1986
Presents the model of the Information Service of the Wisconsin Small Business Development Center Information Service, including the objectives and tasks necessary to develop an information service, and staffing and funding guidelines for the first two years. (EJS)
Descriptors: College Libraries, Financial Needs, Higher Education, Information Centers
