This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…

Although the enrollments in vocational-technical education programs have been increasing steadily, a great deal of misunderstanding still exists about these programs. Vocational-technical education has an image problem. A coordinated, comprehensive communication program using a variety of media, such as newspapers, radio, and publications, should…

This booklet is intended to aid leaders of local education associations in developing a continuing public relations (PR) program aimed at establishing and maintaining a favorable public image for teachers. Although it offers useful guidelines for developing a PR program, the booklet does not contain lists of specific things to do. Instead, it…

The purpose of this project was to organize an effective, comprehensive, public relations program in a medium size school district and, hopefully, increase the image of the district. The data contained in this report will demonstrate a clear need for the organization of a public relations program, the extent to which an effective, comprehensive…

This guide was designed to help teenagers become involved in fun, alcohol-free activities. It provides youth with ideas on how to influence and change the factors that encourage teenage drinking. The guide has four purposes: (1) raise public awareness of the underage drinking crisis; (2) change community norms that encourage underage drinking; (3)…

This issue of Literacy Discussion explains the joint Arab strategy for illiteracy eradication and reviews Iraq's particular situation. The first of six articles traces literacy development in the Arab World leading up to the adoption of the Arab Literacy strategy at the 1976 Third Alexandria Conference in Baghdad, Iraq. It also presents…