Outlines a four-phase approach that a yearbook business staff can use to interest the student body in buying copies of the yearbook. (Second of a four-part article.) (GT)

This handbook, based on a questionnaire concerning operation and management issues submitted to each ERIC Clearinghouse during Spring 1981, presents satisfaction ratings for the major areas of ERIC Clearinghouse operation, lists the problems identified in particular areas of operation, and presents the solutions to the identified problems…

This Coordinator's Guide accompanies the module Developing Effective Public Relations. It defines the coordinator's role from four aspects: setting the tone, setting the pace, facilitating the discussion, and evaluating. Suggestions for preparing and presenting the workshop are offered. The actual text is in the accompanying module, but the…

This module is designed to provide counselors and related personnel with the knowledge and skills needed to plan and carry out guidance-related public relations activities. To accomplish this goal, a number of learning experiences have been organized into a workshop format lasting approximately six hours. These learning experiences will increase…

Local school boards are responsible for the two most important issues in most people's lives--their money and their children. Why do school boards fail to develop into high-performance teams? Why do they often work as micromanagers rather than as moral and cultural leaders of their communities? This book explores the current state of board…

Developed as a guide for college administrators for establishing, improving, and evaluating career counseling and placement programs, this document describes specific activities for such programs under two categories: student-oriented activities and administrative and managerial activities. The student-oriented activities (Part I) cover the…