A theoretical and practical framework for initiating effective psychological services is presented. This is done through the consideration of the line of authority between administration and staff, a practical assessment of the pitfalls of letting others define the psychologist's role, and a detailed model for managing the referral process. The referral process is the means by which the school psychologist contacts and involves himself with the human organization we call a school, and involves school personnel in effective, problem-solving strategies. (Author)