To support school media centers and services in Iowa, guidelines for the development of district and Area Education Agency (AEA) media programs are proposed. The complementary roles and functional responsibilities of the school districts, the regional AEA's, the State Department of Public Instruction Media Program, and higher education in Iowa are distinguished. Recommendations are made for appropriate qualifications for district and area media directors and for minimum staffing patterns. Mandated production, acquisition, access, and delivery services are explained and specifications for appropriate media collections are proposed. A table displays square footage space recommendations for media centers. A 21-reference bibliography is included. (KB)