To be successful, institutions marketing courses and programs overseas will confront a myriad of issues. Where should the savvy higher education institution begin the process of exploring and selling into the market? This document provides guidance by sketching a planning process that is vital to the successful development of a global presence in the higher education market. This report examines the demographic, economic, technological, and educational environment in 42 countries in three regions: Asia, Europe, and Latin America. Based on extensive research of these factors and more in each of the countries, it provides an assessment of the potential opportunity each country presents to U.S. institutions of higher education interested in the global market. Gaining a thorough understanding of the many factors that affect a country's potential opportunity is an essential first step in determining which markets to enter. Many factors point the way to success in global e-learning delivery. Learning those factors--both external market and internal capacity--and how the factors work in different countries will be essential to a sound strategy for international growth of programs.