Tactics for Corporate Library Success.

Prusak, Laurence; Matarazzo, James M.

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ERIC Number: EJ415329

Record Type: Journal

Publication Date: 1990

Pages: N/A

Abstractor: N/A

ISBN: N/A

ISSN: ISSN-0363-0277

EISSN: N/A

Available Date: N/A

Tactics for Corporate Library Success.

Prusak, Laurence; Matarazzo, James M.

Library Journal, v115 n15 p45-46 Sep 15 1990

Summarizes results of a survey on the value of the corporate library and presents a strategy for successful information management: (1) learn the information needs of senior executives; (2) be businesslike; (3) defend your turf; (4) segment the market; (5) market to those who need information; and (6) be involved in the business. (Three references) (MES)

Descriptors: Corporate Libraries, Information Management, Information Needs, Library Administration, Library Role, National Surveys, Special Libraries

Publication Type: Journal Articles; Guides - General; Reports - Research

Education Level: N/A

Audience: Media Staff; Practitioners

Language: English

Sponsor: N/A

Authoring Institution: N/A

Grant or Contract Numbers: N/A

Author Affiliations: N/A