This companion document to the "Sustainability Rubric" (see ED611436) contains a series of exercises designed to answer the question, "I want to make our reforms sustainable--where do I start?" The workbook is designed to help a designated facilitator lead a series of meetings for the appropriate team in a State Education…

Communities across the country are grappling with different approaches to improving their schools. Introducing or expanding charter schools is one of the approaches that states and school districts have considered or implemented. Charter schools serve more than 5 percent of public school students nationwide and make up close to 7 percent of all…

This booklet presents brief, detailed guidelines intended to aid school administrators in developing and managing a publicity program for schools. Primary emphasis of the discussion is on generating publicity and media exposure; only cursory attention is devoted to the other facets of a complete public relations program. Major topics of discussion…

This manual provides information to assist bar association staff and officers in explaining the role and function of the bar and in dealing with critical public-relations problems. Sections discuss the use and value of public relations, public relations and the role of the bar, public-relations problems, and major public-opinion problems…

American colleges and universities can learn from their business counterparts techniques for communicating with a wide variety of audiences. (Author/MLF)

Provides specific information for vocational educators who wish to get local television coverage for their programs. Topics include public service announcements, news coverage, television interviews, and paid advertising. (CH)

The authors present a marketing strategy that can be adapted by vocational educators to improve public opinion of the program. The strategy consists of four steps: (1) defining the image, (2) communicating image to newcomers, (3) communicating image through environment, and (4) conveying image in communications. (CH)

Provides specific information for vocational educators who wish to write feature articles highlighting their programs for the local print media. Topics covered include idea gathering, interviews, writing, manuscript preparation, and placement. (CH)

Argues for the adoption of guidelines for letters to the editor and includes a model policy with suggestions concerning such items as length, content, appropriate staff responses, and style considerations. (TJ)

The authors demonstrate how technology education teachers can improve the image of their programs. Topics include ideas to improve (1) self-image, (2) professional image, (3) the technology program, (4) image with the students, and (5) image with the administration. (CH)

Questionnaires are prepared by many people who have not had specialized training and experience in survey techniques. This booklet was prepared to assist such nonspecialists in the preparation of efficient and useful questionnaires by providing a brief, readable guide for the development of questions for management decisions. This discussion is…

Article is based on a book designed to teach prospective supervisors skills such as delegating, communicating, appraising and training. Probes facets of delegating: (1) reasons for delegating, (2) authority, responsibility, and accountability in delegating, (3) hazards of delegation, and (4) learning to delegate. (CSS)

Suggests ways student reviewers of rock music groups can write better reviews. Among the suggestions made are that reviewers occasionally discuss the audience or what makes a particular group unique, support general comment with detail, and avoid ecstatic adjectives. (TJ)

The purpose of this handbook is to set forth, for the day-to-day use of school board members, some of the proven methods of attaining and holding public interest and support of the schools. Guidelines are offered, adaptable to local situations, on measuring public opinion, press relations, the public relations team, advisory committees, handling…

Myths and stereotypes about Asians that are perpetuated by the media are listed and briefly described in this booklet. The Asian image in children's textbooks is also described. Significant dates in Asian American history are included along with a brief bibliography of books, magazines, booklets and audio-visual materials. (Author/AM)