As obtaining education funding becomes increasingly competitive, family literacy programs must communicate their message of success to receive public and private funding and support. A critical component of educational excellence is parental engagement, but how do communities and schools effectively implement parent engagement and family literacy,…

Using evaluation to improve performance has become a priority for Organisation for Economic Cooperation and Development (OECD) policy makers and practitioners in the field of public information/communication and education about development. This Policy Brief is an introduction to evaluation, with proposals on how official donors and civil society…

Ground rules need to be recognized in order to make the contributions of public relations volunteers successful. Before beginning, public relations volunteers needs to know what the organization expects of them. Volunteers also should: identify the resources available to them; define and identify the tasks that apply to the specific situation;…

The goal of this guide is two-fold: (1) to equip readers with practical guidelines for establishing communications plans and making those plans work; and (2) to develop information for implementing a public relations seminar targeted at designing workshops that reach a broad segment of members. Five topics are addressed: (1) the basic public…

This booklet presents a guide to the development of a dissemination model for educational accountability programs. Emphasis is placed on: (1) the importance of carefully defining the term educational accountability, (2) the need for understanding the processes of communication and dissemination, (3) the basic steps in developing an effective…

Reviews and discusses the new 28-page booklet defining "Guidelines and Standards for Measuring and Evaluating PR Effectiveness." States that it is the result of a nine-month project carried out by an eight-member task force. (PA)

The author discusses the public relations aspect of teaching vocational agriculture. He covers goals of the public relations program and ways to reach various audiences. (CH)

Provides specific information for vocational educators who wish to get local television coverage for their programs. Topics include public service announcements, news coverage, television interviews, and paid advertising. (CH)

A public-relations audit is usually a broad-scale, loosely structured research study exploring a company's public relations both internally and externally. This paper describes the genesis of the public-relations audit, outlines the four major steps involved, and describes circumstances that might make an audit desirable. It lists the types of…

This guide is designed to help the adult education director spread the word about adult education to employers, legislators, city and county officials, school and agency administrators, and students' family, friends, and community. A timeline for sharing success stories is suggested. Detailed information is provided on starting a Sharing Success…

The author discusses planning a strategy to sell a news story to the media and taking action to place the story in the newpaper or the broadcast media. Emphasis is on writing news releases and conducting a media survey. (CH)

Provides specific information for vocational educators who wish to write feature articles highlighting their programs for the local print media. Topics covered include idea gathering, interviews, writing, manuscript preparation, and placement. (CH)

This workbook presents the essential principles of successful marketing and applies the proven strategies used by the private sector to attract customers for their products to the recruitment of clients for employment and training programs. It also provides the tools and how-to's to develop recruitment strategies. Informative materials, lists of…

Stressing that a positive press-relations program can be extremely helpful to businesses, this publication offers suggestions for establishing press contacts, preparing press releases, holding press conferences, illustrating a story, preparing materials for use in radio and television broadcasts, and developing policies to be followed in emergency…

Methods for establishing an advertising budget are reviewed. They include methods based on percentage of sales or profits, unit of sales, and objective and task. Also discussed are ways to allocate a promotional budget. The most common breakdowns are: departmental budgets, total budget, calendar periods, media, and sales area. (JMD)