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Reiss, Alvin H. – 1995
This handbook/guidebook/manual details marketing and fund-raising strategies that might benefit art organizations. Drawing on sources from the arts community, including orchestras, opera, dance and theater companies, galleries, museums, arts councils, performing arts centers, and a zoo, ideas are presented which have proven successful in actual…
Descriptors: Advertising, Arts Centers, Audiences, Community Resources
Davis, J. Francis; And Others – 1991
This workshop kit consists of: (1) "Leader's Guide"; (2) "Handout Masters"; (3) special issue of the journal "Media & Values" on the theme "Children and Television: Growing Up in a Media World"; (4) "From Awareness to Action: Media Literacy for the '90s," a booklet on the basics of media literacy. The kit is designed for a four-part study of the…
Descriptors: Advertising, Antisocial Behavior, Commercial Television, Mass Media
Wallace-Whitaker, Virginia – 1984
Practical, detailed steps for producing a slide/tape show are presented in this paper directed to rural social agencies wishing to communicate more effectively with the communities they serve. The paper begins with background information about advertising in relation to the needs and characteristics of rural social agencies and concludes that a…
Descriptors: Advertising, Audiotape Recordings, Audiovisual Communications, Check Lists
