Exchanging papers with other high schools and keeping a file of such newspapers create a resource of prospective advertisers and advertising designs. (RL)

Offers ideas for raising yearbook advertising revenues. (RL)

Three methods of cooperative, discount advertising for college stores are outlined. Ways of using advertising dollars to best advantage are listed, including obtaining coop advertising money, expanding media use, and planning and creating effective ads. (MSE)

Cooperative education is an educational method that offers many opportunities and benefits to students, employers, and higher educational institutions. Higher education has traditionally resisted marketing in any form. This has largely been the result of the traditional, narrow promotional concept of marketing. In contrast to this view, marketing…

Elementary, secondary, and college level teachers describe the methods they have successfully used to attract large audiences to their musical performances. (RM)

Recounts the advertising policies and strategies that a high school newspaper staff used to enable higher circulation and improved quality. (RL)

This document, which is intended for individuals responsible for advertising at National Home Study Council (NHSC) schools, explains how to test home study advertising. Presented first are the success stories of four NHSC schools that experienced significant enrollment increases and/or cost savings by testing their advertisements. Discussed next…

Outlines 11 suggestions for guiding boards in selection of a new superintendent. Important in the process are: setting aside the time and resources, establishing qualifications, and ensuring confidentiality and objectivity during the search. (MD)

College and university public relation specialists are offered guidelines for getting stories published in magazines, including awareness of the market, characteristics of different publications, and tailoring the material to fit the publications. (JMF)

This document is a step-by-step guide for librarians who wish to host children's authors and illustrators at school and public libraries. Topics include reasons for having an author/illustrator visit; preliminary planning and making proposals; making initial contacts; the program plan, including types of events, examples of successful visits and…

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

Publicity techniques for reaching commuter students are presented in this article. Following a discussion of the special problems associated with reaching commuter students with information, the difference between promotion, advertising, and publicity is explained. Publicity strategies are then provided for: (1) reaching adult students; (2)…

This kit is intended to help program planners write the information needed for an effective brochure advertising a workshop, seminar, conference, class, or academy. The kit contains the following sections: (1) Benefit Headlines Capture Reader Attention; (2) Establish a Need Quickly; (3) Identifying the Audience; (4) Making Top Names Tops; (5)…

A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…

As the competition among providers in the continuing education market intensifies, universities starting new seminars will need to alter their marketing and recruitment procedures drastically. Telemarketing and a two-step marketing approach will undoubtedly become more widespread in the future. Individuals responsible for marketing continuing…