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Topor, Robert S. – 1988
In recent years, many nonprofit organizations have begun to use marketing principles, partly because of the more competitive environment. This guide to marketing such an organization consists of four sections. Section 1, "Understanding Marketing," includes "Your Part in the Marketing Process" and "What is Marketing? Why Should You Do It?" Section…
Descriptors: Advertising, Competition, Higher Education, Institutional Advancement
Nichols, Mary Anne – 2002
By addressing the concept of merchandising, this handbook shows librarians how to turn their young adult collection into one that will attract teenagers. Delivering an introduction to marketing and merchandising concepts, the author shares years of experience as a teen services librarian, combined with the latest studies and research findings on…
Descriptors: Adolescent Literature, Adolescents, Library Collection Development, Library Collections
Ball, Harold E. – 1981
Approaches to help achieve a professional college store operation in the 1980s are outlined for the benefit of the college store staff member, supervisor, or manager, as well as administrators responsible for the review of the college store. The following areas are addressed: objectives of the service, organization, equipment and layout, the…
Descriptors: Accounting, Administrative Principles, Check Lists, College Stores
