An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

The use of focus groups to assess existing college student leadership efforts and as a step in developing better programs is examined. Procedures include assembling a planning team, identifying information needs, determining the composition of focus groups, soliciting and training volunteers, and using focus group results to design a program. (MSE)

College compliance with the Americans with Disabilities Act of 1990 requires that sensitivity to the needs of all students be a high priority for student activities programming. This includes attention to office accessibility, balanced representation on program boards, sensitivity training, accessibility of activities, and publicity designed to…