Provides advice to college programming boards on how to work effectively with agencies when booking talent for campus shows, focusing on the research, negotiation, booking, and program implementation phases of the process. Includes risk management and contract check lists, along with the assistance that the National Association for Campus…

An effective campaign to recruit members to student organizations must use contemporary marketing strategies. Market positioning involves understanding the prospect's thinking, simplifying the message being conveyed, being first in the prospect's mind, and finding a market niche. The organization should be treated as a product, the potential…

It is logical for groups within the college or university to work together for the institution's common good. Student activities personnel can initiate partnerships on campus in the areas of activities planning, academic and intellectual programing, and governance. It is also important to plan program evaluation and anticipate resistance to…

Graphic designers, marketing specialists, and campus activities professionals who have won awards for the design of campus programing publicity offer tips in the process of designing successful promotional items, including ingredients of winning pieces and aspects of a productive designer-client relationship. (MSE)

A discussion of the relationship between the campus activities programing office and performers addresses the need for a contract, its essential and optional elements, sponsor and artist rights and responsibilities, ethical considerations, riders, potential conflicts, and the need to check legal issues with college counsel. (MSE)

Individuals tend to avoid situations they perceive as risky, but positive risk-taking experiences allow people to continue seeking challenge and growth. Campus activities programing may involve risk taking or leadership in group risk taking, either in the activities themselves or in program planning. Leaders must relate risks to group goals to…

The legal risks taken by an institution in sponsoring outdoor activities are discussed, drawing on decisions in court litigation. Topics addressed include negligence, degree of risk, spectator safety, athlete safety, release forms, and immunity. The role of adequate precautionary measures is emphasized. (MSE)

Common mistakes made in campus programing to meet the needs of a multicultural college community are reviewed, and strategies for more effective programing are presented. Suggestions include promoting diverse board membership, collaboration or cosponsoring, monitoring program inclusivity, discussing cultural sensitivity with performers, and…

Notes on planning for successful parent and family weekend programs at colleges and universities include discussion of the event's purpose, scheduling, use of a planning committee, funding, effective promotion, attention to program detail, tailoring programs to subgroups and target populations, event ideas, and family involvement in other campus…

A discussion of comprehensive advance planning for college performing arts programs outlines specific planning needs and looks at six myths about the audience for arts programs, particularly among the college student population but also including the surrounding community and other age groups. (MSE)

Five methods for increasing college student global awareness through campus activities programing are offered, including a "global quotient" quiz for student populations, international exchanges for activities staff, introduction of world music on campus, a weekly international television show aired on sed-circuit television, and a…

Four situations involving freedom of speech that could occur on college campuses are offered to help campus activities administrators consider in advance the implications of controversial events and possible techniques for managing them. The situations include a controversial pro-choice speaker, an X-rated movie, heckling in a public area, and…

Strategies for encouraging affiliation in commuting students include special public relations efforts, providing special opportunities and access, providing special services such as free telephone use, offering leadership opportunities, presenting social activities at needed times, including off-campus students in traditional events, promoting…