Increasingly, college and university alumni associations are providing confidential online career services, including access to job listings, opportunities for resume postings, direct access to quality applicants, and bypass conventional advertising and expensive headhunters. For alumni, they expand job networking opportunities and facilitate the…

The Internet and other technological tools are rapidly becoming an expected means of communication for college and university public relations offices. Making this transition requires conquering fears of new technology, building on existing staff public relations skills, reorganizing operations to accommodate new tasks, enjoying the new…

Six technology-based strategies for colleges and universities to use to address market pressures are described: behavioral research to help the institution build relationships; blind consumer surveys concerning perceptions of the institution; secret shopper research, in which unknown "shoppers" go through the enrollment process, keeping…