Applying prospect research techniques to donors on the college or university annual fund rolls can be effective without high cost. Simple segmenting can be done by manipulating existing computer files, as illustrated by the experience of a number of institutions. Using commercial analysis services can also be cost effective. (MSE)

A discussion of college alumni surveys considers the kinds of information that are most helpful to the institution in fund raising, including names and preferred forms of address, significant others, demographics, Social Security numbers, occupational information, and income and net worth. (MSE)