Descriptor
| Advertising | 1 |
| Content Analysis | 1 |
| Databases | 1 |
| Mass Media | 1 |
| Online Searching | 1 |
| Persuasive Discourse | 1 |
| Search Strategies | 1 |
| Tables (Data) | 1 |
Source
| Database | 1 |
Author
| Solomon, Marc | 1 |
Publication Type
| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
| Reports - Research | 1 |
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Solomon, Marc – Database, 1993
Shows how online content analysis can be used to measure the frequencies and contexts of issues that advertisers circulate to major media markets. An example of a study of word strings of advertising slogans, a description of the benchmarks of successful sloganeering, and strategies for planning a study are described. (KRN)
Descriptors: Advertising, Content Analysis, Databases, Mass Media
