A tour of centralized university advising centers revealed that the busiest centers had done an excellent job of marketing themselves to their campus clientele. Factors affecting successful marketing include image, location, service, advertising, and innovative problem-solving. (MSE)

This article describes the evolution and design of a model for college academic advising program development in response to changing student needs and institutional pressures. The model demonstrates that the phases of development are interrelated, that direction and degree of change vary by program, and that every program has multifaceted…

Procedures for creating a guide to academic advising are outlined, including obtaining administrative commitment; clarifying responsibilities and chain of command; identifying general and specific objectives; developing content; organizing content; entering production; and revising. (MSE)

Quality Function Deployment, a set of concepts and tools used in manufacturing engineering to link consumer needs with product design, can also improve academic advising systems and processes. The technique promotes structured, logical examination of students' advising needs and their relationship to advising system design, processes, methods,…

Academic advising is a significant dimension of a campus-wide retention program, stimulating a positive, personalized student-teacher relationship. Components of an advising program emphasizing retention include: institutional commitment, faculty endorsement of advisor responsibilities, advisor training, advisor evaluation and recognition, peer…