Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

Argues that to make improvements in sponsored research administration, it is necessary to understand that: it is a system of interdependent components, and improvement requires systematic, highly integrated methods and a holistic view of the role of research administration in the larger research system. Provides a framework for…

Principles of effective research administration originally written over a decade ago are revised to reflect the challenges of a new, technologically advanced, and rapidly changing climate. They now include establishing, communicating, and constantly evaluating the goals of research administration in conjunction with institutional partners;…