Focuses on how typography and color complement and differ from each other in signaling an underlying content structure; the synergism between typography, color, and page layout (use of white space) that aids audience understanding and use; and the characteristics of typography and of color that are most important in these contexts. (SR)

Offers guidelines to help novice hypertext designers construct interfaces that are usable. Discusses windows versus frames, which interaction style to use, how to display text and buttons effectively, and how to use color and tables, diagrams, and animation effectively. (SR)

Presents and explains a model for an executive summary which presents correct written information to a business decision maker in an appropriate, readable, useful form. (SR)

Discusses the style and structure of videos. Discusses four models particularly suitable for communicating technical subjects: lecture, demonstration, documentary, and dramatization. Discusses how to select the most appropriate style for a proposed video and offers an example of each of the four basic styles. (SR)

Argues for changes in the way technical communicators design new documentation systems to accommodate readers with impaired vision, mental abilities, and motor control. Recommends use of larger type, careful choice of ink and paper color, use of matte-finish paper, thoughtful page and screen design, and use of contextual aids, priming strategies,…

Discusses the problem of using graphics in international documents, since graphics are not universal unless expressly designed as such. Discusses how to plan international graphics, pitfalls to avoid, wordless instructions, and text. Offers a checklist for cultural and national differences. (SR)

Presents a procedure to compose or evaluate structurally sound text, encompassing inclusiveness, exclusiveness, hierarchy, sequence, and language. Offers guidelines for making text structure visible to the reader with headings, format, signals, reminders, and effective paragraphing. (SR)