This guide, which is intended for project directors, coordinators, and other professional staff interested in marketing adult basic skills and workplace education programs to business, presents a six-step process for developing a marketing plan. Discussed first are the purposes of marketing and considerations in marketing workplace education to…

Designed to help educators prepare materials for newly literate individuals, this guidebook is comprised of four chapters. The first two chapters provide background material explaining the needs and requirements of newly literate people. Chapter 1 characterizes "post-literacy" materials and services and discusses the role of the…

This guide is designed for facilitators and planners of adult literacy programs in the various countries of Anglophone West Africa, where many individuals have learned literacy in their own community languages but have not developed the English literacy skills required to function effectively in public administration and employment facilities. The…

This report describes a project to develop instructional materials for the Harrisburg Housing Authority that would enable tenants to understand more clearly the terms of their lease agreements. Project products were designed for tenants, many of whom were students in adult basic education classes, and for housing authority personnel who…

This guide is intended for use in developing informational materials intended to be read by adults with limited reading skills. Most of the examples used throughout the guidelines relate to food and nutrition; however, the concepts they illustrate are applicable to any topic. The following topics are covering: knowing a written message's intended…

A project was undertaken to help low-literate Alcoholics Anonymous (AA) and Narcotics Anonymous (NA) members develop the reading and writing skills needed to participate fully in AA/NA programs. A training program consisting of three 1.5-hour-long sessions and accompanying training guidelines were developed and used to train 21 student and 7 tutor…

CertainTeed's Precision Strike training program was designed to close the gaps between the current status of its workplace and where that work force needed to be to compete successfully in global markets. Precision Strike included Skills and Knowledge in Lifelong Learning (SKILL) customized, computerized lessons in basic skills, one-on-one…

Based on a project conducted by Literacy Volunteers of America (LVA), this guide contains procedures for creating humanities reading materials for adult new readers (fifth grade level or below). For successfully conducting the project, the guide presupposes that a coalition of librarians, literacy program personnel (learners, tutors, and literacy…

This guide, developed through a workshop of communicators from diverse U.S. Department of Health and Human Services' agencies, outlines a process for developing publications for people with limited literacy skills. The process was derived from communications, health education, and literacy research and practice. The guide features both proven…

This workbook is designed to present the process of developing instructional materials to persons who want to write teaching material for a specific and defined readership group. Developed by many people in various educational organizations who have writing and editing experience, it is especially relevant for writing teaching materials for adult…

This document contains the final report of Project PAL (Pennsylvania Adult Literacy), designed to address staff development needs at a Pennsylvania adult literacy center, and three manuals: a tutor training resource manual for use by coordinators in developing a 9.5 hour tutor-training session, a tutor handbook for volunteers, and a coordinator's…

This report describes how the Center for Literacy (CFL) developed a staff orientation manual for new educators (teachers and coordinators of volunteers) who work in adult basic and literacy education (ABLE) programs. Orientation needs were assessed through two questionnaires--one for educators and another for administrators at CFL and 13 literacy…

This book is intended for people who want to organize their own learning either individually or as a member of a community group rather than fit into a more predetermined and perhaps more formal educational experience. Section 1 focuses on learning to a purpose. Section 2 discusses getting going. In the next section are suggestions for finding…

This practitioner's guide was developed for instructors in schools and business and industry who need to gather materials and design, develop, and implement job-specific basic skills programs. It provides a practical model for establishing cost-effective basic skills and literacy programs. It also provides practical advice about how to use the…

This guide offers suggestions for developing learning materials for self-instruction by adults. It is based on methods used in the Bristol (England) Open Learning Centre. The guide covers the following topics: (1) using open (self-instructional) materials with basic education students; (2) supplying support for instructional materials; (3)…