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Wallace, Shelagh – 1996
This book is a guide for encouraging critical television viewing skills in children, allowing them to make up their own minds about the power and influence of television. The introduction addresses the importance of television in North America and compares viewing patterns with those in other countries. The text throughout is accompanied by…
Descriptors: Advertising, Audience Response, Childhood Attitudes, Children
Hersch, James – Campus Activities Programming, 1998
Argues that creation of a World Wide Web site that makes good use of the available digital audio and visual technologies can be useful in campus activities planning and advertising. The design of a good Web site and the potential uses of digital video and compact discs are discussed. Costs of these technologies are also outlined. (MSE)
Descriptors: Advertising, Computer Uses in Education, Costs, Extracurricular Activities