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Todd, Barbara Tipsord, Ed. – 1993
This volume discusses the ways to get college students involved in helping advance their college both before and after graduation. The book's five sections contain papers on student advancement programs, their focus and structure, advising student advancement programs, programs and events, and preparing for the future. Paper titles are: (1)…
Descriptors: Alumni, College Administration, College Students, Higher Education
Lange, Scott R.; Ryan, Ellen – Currents, 1990
Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…
Descriptors: Alumni, Fund Raising, Higher Education, Objectives
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Caren, William L. – College and University, 1987
A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)
Descriptors: Alumni, College Administration, College Applicants, Higher Education
Zelno, Robert P. – Currents, 1992
Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…
Descriptors: Alumni, Alumni Associations, College Administration, Financial Support
Pollack, Rachel H. – Currents, 1998
Ideas are offered for targeting groups in college and university fund raising, including reunion class giving, using volunteers, soliciting parent giving, asking faculty and staff to give, and helping students establish an early giving habit. Specific solicitation strategies are provided for each group. (MSE)
Descriptors: Alumni, College Administration, College Faculty, College Students
Moore, Robert M. – Currents, 1999
A survey of almost 150 colleges and universities found many are beginning to use integrated marketing approaches. Institutions report the most significant increases in all targeted areas (annual fund, applicant pool, enrollment yield) when their integrated marketing programs have the support of an alumni or trustee committee. Other findings…
Descriptors: Alumni, College Administration, College Applicants, College Planning