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Gasman, Marybeth; Bowman, Nelson, III – Routledge, Taylor & Francis Group, 2011
"A Guide to Fundraising at Historically Black Colleges and Universities" is a comprehensive, research-based work that brings the best practices and expertise of seminal professionals to the larger Black college environment and beyond. Drawing on data-driven advice from interviews with successful Black college fundraisers and private sector…
Descriptors: Fund Raising, Institutional Advancement, Private Sector, Black Colleges
Bickel, Kathy – Currents, 2000
Presents marketing guru Guy Kawasaki's seven rules for revolutionaries, and examples of alumni relations innovators who are implementing change with cutting-edge programs, services, and business practices. Rules include: "jump curves" (look for new paths); "break down barriers" (challenge roadblocks of ignorance and inertia);…
Descriptors: Alumni, Change Agents, Change Strategies, Guidelines

Jackson, Thomas J. – College and University, 1985
The advantages of involving alumni in graduate program recruitment are outlined, and suggestions are given for the administration of these recruitment programs. (MSE)
Descriptors: Alumni, Enrollment Influences, Graduate Study, Higher Education
Martin, Tom; Adams, Linda – Currents, 1989
Professional event planners give advice on producing pleasing alumni special events. Planning elements include creating a theme, picking the place, finding talented people to help, thinking carefully about seating options, setting the mood, having clear objectives, drafting a detailed script, and managing last-minute changes. (MSE)
Descriptors: Alumni, Audience Response, Geographic Location, Higher Education
Thiers, Naomi – Currents, 1991
College alumni directors are finding that alumni want more than parties at their reunions and are overcoming attendance slumps with creative, substantive programing. Ideas include faculty seminars on topics of current interest, sometimes integrated with professional continuing education, alumni panel discussions, involving the family, involving…
Descriptors: Alumni, Attendance Patterns, Higher Education, Meetings
Bonney, Merilyn H. – Currents, 1991
College reunion success depends on careful planning, including (1) starting early; (2) documenting all planning efforts; (3) motivating, including, and communicating with volunteers; (4) using formal and informal meeting time effectively; (5) providing a program highlighting events planned; (6) freeing staff to be volunteer-reliant; and (7)…
Descriptors: Alumni, Higher Education, Meetings, Program Development
Barrett, Stephen, Ed. – 1983
An updated and expanded version of a 1976 monograph on alumni travel is presented. It provides practical information on all aspects of alumni travel, including the pros and cons of travel service programs for alumni, marketing and promoting tours, and legal and planning considerations. Along with basic, how-to articles, the handbook also features…
Descriptors: Alumni, College Graduates, Guidelines, Higher Education
Wilson, Douglas M. – CASE Currents, 1979
Advice is offered to alumni administrators who recruit and organize alumni volunteers to serve on the board of directors. Major tasks include: understanding the purposes of the board, selecting the best members, determining what needs to be done, evaluating each member, and forming committees. (JMD)
Descriptors: Administrator Role, Alumni, Board Candidates, Committees
Lange, Scott R.; Ryan, Ellen – Currents, 1990
Basic principles of designing a reunion gift program include beginning small, researching class prospects, gathering volunteers, determining the financial goal, communicating needs and intentions, organizing volunteers, advertising well, and making the donation at the reunion a major event. More ambitious plans can be tied into the program later.…
Descriptors: Alumni, Fund Raising, Higher Education, Objectives
Whittemore, Nena Thames – CASE Currents, 1983
Some things to consider before planning separate alumni activities or associations for young alumni include common assumptions about young adults' interests, spending patterns, willingness to do fund-raising, and interest in meeting older graduates. (MSE)
Descriptors: Age Differences, Alumni, Alumni Associations, Fund Raising
Wallach, Van – Currents, 1995
Advice is offered for making college alumni reunions fun and memorable, illustrated with anecdotes from various institutions. Suggestions include exciting opening activities, focusing on the particular habits or characteristics of a class, appealing to a variety of tastes, emphasizing class identity, savoring favorite campus traditions, and…
Descriptors: Alumni, Alumni Associations, College Administration, College Environment
Molek, Carol – 1988
This report and reference booklet is designed to provide adult education supervisors, instructors, and General Educational Development (GED) students and alumni with information to establish GED alumni associations as part of the adult basic education program. The final report details the GED Alumni Stretch and Reach project, which was proposed to…
Descriptors: Adult Basic Education, Alumni, Alumni Associations, Guides
Dessoff, Alan L. – Currents, 1993
Alumni leaders should be included in a school or college capital campaign drive. The alumni office can help find prospects, provide events and programs for fund raising, promote the campaign, involve alumni staff members. Alumni themselves can assist in campaign planning and inspire others to give by donating themselves. (MSE)
Descriptors: Administrator Role, Alumni, Alumni Associations, Cooperation
Franklin, Christine G. – Currents, 1993
Effective fund raising among graduate school alumni requires efforts that differ from those used with undergraduate alumni. Working with school-based or umbrella alumni organizations, staffing, and development of services and programs appropriate to this population are keys to success. Reunions, career roundtables, orientation, mentor programs,…
Descriptors: Alumni, Alumni Associations, Fund Raising, Graduate Study
Dessoff, Alan L. – Currents, 1993
When events or circumstances (war, conversion to coeducation, class size) have disrupted college class cohesiveness or alumni identification with a class or institution, creative planning can bring them back to campus. Segmentation into interest groups may also unite alumni with each other and the institution. (MSE)
Descriptors: Alumni, Alumni Associations, Attitudes, Coeducation