Administrations at colleges and universities are continually faced with the following dilemma: "Just what is our school radio station all about?" To help to answer such questions, this paper focuses upon some of the basic elements contained in formulating, operating, and managing a college or university radio station. The approach…

Personnel responsible for telecommunications systems need a way to ensure pursuit of the right technology at the right time does not lead them away from considerations of the right price. A three-step method of historical and monthly reviews offers a straightforward means of regaining control of expenditures and tracking costs. (MSE)

Publications can be helpful in promoting planned giving to colleges. Suggestions address basic brochures, response forms, a planned giving column, advertisements, bequest mailings, a year-end tax letter, newsletters, fund description, and assets inventory. Simple or sophisticated, they can be effective marketing tools. (MSE)

This volume discusses the ways to get college students involved in helping advance their college both before and after graduation. The book's five sections contain papers on student advancement programs, their focus and structure, advising student advancement programs, programs and events, and preparing for the future. Paper titles are: (1)…

Seven simple ways for college fund-raisers to recognize donors successfully are outlined, illustrated with the experiences of colleges, universities, and other organizations. Institutions are urged to thank donors accurately, publicly, privately, frequently, appropriately, innovatively, and sincerely. (MSE)

Advice is offered on promoting diversity within the college alumni association, based on the University of Kansas Alumni Association's experience. Suggestions include providing offerings that appeal to everyone; challenging alumni to participate in reaching out to others; and inviting alumni involvement when dissatisfied. (MSE)

Applying a consumer satisfaction model to higher education program administration provides the manager with a systemic view of satisfaction, related variables, and postpurchase (alumni) actions. By manipulating the variables leading to consumer satisfaction, the institution can satisfy its consumers and increase the likelihood the consumer will…

A discussion of alternative investments for colleges and universities looks at the kinds of investments that comprise this group, rationales for making such investments, the advantages of diversification, risk issues, and ways to reduce risk, including careful selection of managers. Several strategies for getting started in alternative investments…

Colleges and universities generally advertise themselves poorly because of improper planning, resistance, inexperience, and lack of marketing plan. Components of effective advertising include an appropriate and strategic plan, correct choice of planner, coordination with other marketing efforts, contingency planning, and follow-up activities. (MSE)

To manage enrollments, today's colleges and universities must incorporate marketing strategies and organizational changes that until now have generally been used only by business and other private sector professionals. (MSE)

Five suggestions are made for moving the college public relations program toward more personal communication: (1) study the communication successes and strategies of others; (2) reassess current communication methods; (3) begin building a small-scale constituency-relations program; (4) establish a contact database; and (5) put the best principles…

Alumni with drive and influence can help a college alumni organization meet its long-term goals. Prospective donors may be willing volunteers, and regular review of the alumni notes may suggest volunteers. A diverse volunteer group can best represent diverse alumni populations. Challenging, meaningful assignments that tap expertise are the most…

A plan that offers college employees an incentive to contain health care insurance costs is outlined. It consists of three parts: the institution's offering of coverage for claims above a certain level; an employee deductible; and an accounting system that rewards employees for keeping health care costs down as well as involving them in management…

Statistical modeling provides a method for colleges to use alumni-development information to create an equation predicting who is likely to respond positively to fund-raising appeals. This can make fund raising more cost-effective, provide higher returns on minimal investment, provide results quickly, and improve competitiveness. Resources…

Two models of administering college and university alumni chapters--using volunteers or paid staff--are compared, based on comments from alumni directors who have addressed the issues. A flexible club structure, which integrates a fully structured, chartered-chapter model with two versions of predominantly staff-driven models, is proposed as…