This volume discusses the ways to get college students involved in helping advance their college both before and after graduation. The book's five sections contain papers on student advancement programs, their focus and structure, advising student advancement programs, programs and events, and preparing for the future. Paper titles are: (1)…

To assist college business officers in developing a distance education approach, addresses four questions: (1) Why pay attention to distance education? (2) How might distance education be structured at your institution? (3) What role should you play in distance education? (4) What risk do you take by not becoming involved? (EV)

An estate planning seminar is a personal and cost-effective tool for alerting college constituents to a financial opportunity. Such seminars are not hard to coordinate, are a service to alumni and friends, and may bring long-term benefits to college and participants. Experiences at a number of colleges illustrate diverse approaches. (MSE)

Two models of administering college and university alumni chapters--using volunteers or paid staff--are compared, based on comments from alumni directors who have addressed the issues. A flexible club structure, which integrates a fully structured, chartered-chapter model with two versions of predominantly staff-driven models, is proposed as…

Most college fundraising volunteers are uncomfortable asking for money. A training technique designed to help volunteers overcome these fears takes three hours and addresses attitudes about money and requesting it, good and bad solicitation, and the elements of effective solicitation. A program schedule and practical exercises are offered. (MSE)

A college marketing model consisting of several strategies and contingency plans for decision-making under difficult conditions is outlined. The plan provides for orderly transition from one marketing stage to the next logical stage, allowing some control over both internal and external environments, and providing insight into the delicate…

Three models of distance education that reflect different institutional needs and resources are described: a traditional system (Manchester Community Technical College, Connecticut); a flexible system designed for the current transitional nature of educational technology (Appalachian State University, North Carolina); and a technologically…

The idea of institutionally sponsored employee mentoring programs, sometimes used in industry, is applied to personnel management in higher education institutions. The benefits and problems of such programs are discussed, and suggestions are made for program design at the entry level and for career development. (MSE)

Four basic models of the organization of college and university communications offices are described: advancement, news bureau model, agency, and marketing models. Pros and cons of each are discussed, and the structure of this function at the Virginia Polytechnic Institute and State University (Virginia Tech) is presented as an ideal…

Discussion of guaranteed college tuition programs first explores their origins and reasons for continuing high inflation rates for tuition. The relationship between tuition increase and enrollment is examined, and many current guaranteed tuition plans are reviewed. Basic considerations in developing a model for a multiyear plan are outlined and a…

Thirteen trends in university computer system development are identified, system user requirements are analyzed, critical system qualities are outlined, and three options for organizing a computer system are presented. The three systems include a centralized network, local network, and federation of local networks. (MSE)

Human resource professionals who find themselves charged with selecting and conducting employee training are advised to use adult learning theory to develop effective programs. Tips for facilitating adult training sessions, questions to address before designing a training program, and pointers for successful flip chart use are offered. (MSE)

A plan for college market penetration that has been successful in increasing the applicant pool for one institution is outlined and discussed. It includes development of performance objectives, a schedule, a promotional plan, market survey, and promotional activities including alumni, media, and other community resources. (MSE)

Colleges and universities are initiating data warehouse projects to provide integrated information for planning and reporting purposes. A survey of 40 institutions with active data warehouse projects reveals the kinds of tools, contents, data cycles, and access currently used. Essential elements of an integrated information architecture are…

Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…