This document, replacing a 1992 edition, offers administrative guidelines to assist in the implementation of Regent policy on academic planning and program review in the University of Wisconsin (UW) System. These guidelines provide information on the UW System: (1) planning in academic programs and academic support programs; (2) planning and…

These guidelines are designed for use by the vice chancellor, dean, department chair, and others involved in academic program planning and approval within the University of Wisconsin System. The full policy governing academic program planning and review is contained in another document, "Academic Planning and Program Review." The major…

A strategic approach to institutional planning is proposed that integrates three usually isolated planning efforts as a means of making planning more manageable and of minimizing turf problems, favoritism charges, and other threats to morale and commitment to decisions. The approach includes breadth of representation on the planning team and…

Experiences of the University of Texas at San Antonio and Texas Wesleyan University illustrate steps in planning special events. Steps include reconsider the proposed event; coordinate with other campus activities; make a master plan; know the target audience; highlight unique features; build a budget based on facts; evaluate everything; and keep…

Reviews the steps involved in developing a continuing education program at a community college: determine whether to take on the job; assess the existing continuing education activities at the college and the institution's perspective on continuing education; determine the community's perspective on the college; and plan for the future. (DMM)

A discussion of planning for college and university centennial celebrations, or other milestone anniversaries, looks at reasons for creating a major event; objectives of early planning sessions; considerations in event design; scope and budget; use of consultants; appointment of an archivist; individual event planning; and fitting events to the…

If planning is to succeed in higher education, radical changes must be made in the way in which the process is conceptualized and implemented. Philosophical assumptions and operational guidelines are identified, and a strategic planning process model is described. (MLW)

Higher education institutions have increasingly adopted marketing principles to achieve institutional objectives. However, direct application of the traditional marketing mix as characterized by four P's (product, price, place, promotion) can be problematic. A reconceptualization of the marketing mix applies four C's: concept (mix of goods and…

A framework for strategic planning within academic departments is outlined. Elements include analyzing the strategic situation of all constituencies (department, institution, competitors, students, student employers), development of mission statement and departmental objectives, development of strategic market-target and curriculum options,…

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

Factors leading to dissatisfaction with planning processes are identified, barriers to successful planning are described, and proposed solutions suggest a set of minimum characteristics applicable to all academic planning systems. Implementation of a program review system is discussed. (Author/LBH)

An approach to cost analysis that begins in the department, the lowest organizational level, is discussed, using tables designed to outline the distribution of instructional staff resources and academic program characteristics such as enrollment, student characteristics, curricula requiring the course, and staff cost data, by course. (MSE)

A brief history of the concept of scientific crime prevention is outlined, and development of a college crime prevention program is discussed, including criteria for judging proposals that address a security threat; advantages and disadvantages of three prevention approaches (informational, mechanical, human); innovations; crime in the surrounding…

Preparation for college campus crises (natural disasters, violence or unrest) is discussed. Specific suggestions are made for three distinct areas of readiness: (1) response to the situation; (2) response to the students; and (3) personal response. (MSE)

Planning can help college public relations officials make the most of their time and energy. One approach includes reviewing institutional mission and strategic plan; setting department goals; identifying and targeting audiences; establishing interdepartmental links; and setting out action, crisis, budget, and evaluation plans in writing. (MSE)