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Teaching Broadcast Sales or "Something Like That."

Christ, William G.; Blanchard, Robert O. – Feedback, 1985

Describes a media studies program that allows undergraduates to develop a speciality (such as broadcast sales) within a liberal arts program and communications core curriculum. (PD)

Descriptors: College Programs, Communications, Core Curriculum, Curriculum Design

Designing and Improving Courses and Curricula in Higher Education: A Systematic Approach.

Diamond, Robert M. – 1989

A systematic approach to the improvement of courses, programs and curricula in higher education is presented in the following chapters: (1) "Benefits of a Systematic Approach to Course and Curriculum Improvement"; (2) "Making the Decision to Create or Redesign a Course or Program"; (3) "Selecting a Design Team and Establishing Goals and…

Descriptors: College Curriculum, College Programs, Course Content, Course Evaluation