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Smith, Robert – 1987
Problems encountered by one small liberal arts college foreign language department in gaining and maintaining academic acceptance and support for business/foreign language courses are discussed. The initial challenge was to persuade the administration of the suitability of specialized business courses in a subject field (languages) viewed largely…
Descriptors: Audiolingual Skills, Business Administration Education, Business Communication, College Second Language Programs
Holley, John F. – 1986
Failures and successes in teaching commercial foreign languages will speak for themselves. However, the profession must not foster exaggerated expectations of mastery in such a broad field, but must state honestly and realistically, with clear limits, what the commercial language course's goals are. In a college course enrolling somewhat…
Descriptors: Business Administration, Business Communication, College Second Language Programs, Curriculum Development
Bush-Bacelis, Jean L. – 1987
The business communication course, required in most colleges and schools of business, may be the best place for language educators to begin to help globalize the curriculum. In these courses, students are taught communication theory, business writing, oral business communication, leadership, meeting participation, and various functions used in…
Descriptors: Business Administration Education, Business Communication, College Second Language Programs, Cooperation
Bloch, Deborah P.; McGarraghy, John – 1992
Development and implementation of an interdisciplinary elementary and early childhood teacher education program at Baruch College (New York) was characterized by many internal and external tensions and pressures. One of the important factors which had to be considered was the ethnic diversity of both the college's and the city's student…
Descriptors: College Second Language Programs, Course Descriptions, Curriculum Development, Education Courses
Wing, Barbara H.; Mayewski, Sandi F. – 1984
A handbook designed to acquaint college and university language departments with recent developments in oral proficiency testing gives an overview of the rationale, development, procedures, and implications of oral proficiency evaluation. The discussion is placed in the context of college and university language teaching. An overview section…
Descriptors: Classroom Techniques, College Second Language Programs, Communication Skills, Curriculum Development
Harari, Maurice – 1981
Information about internationalizing undergraduate education is presented. Data gathered from the membership of the American Association of State Colleges and Universities (AASCU) provide a profile of the degree of internationalization of these institutions. Additionally, major means of internationalizing the curriculum and the institution are…
Descriptors: Area Studies, College Curriculum, College Second Language Programs, Curriculum Development
Branan, Alvord; Hergert, Michael – 1996
The MEXUS program, a transnational, undergraduate, dual-degree program in the United States and Mexico, addresses the problem of how universities can better prepare students to manage business in an interdependent global marketplace. The program was initiated as a consortium of four institutions (San Diego State University and Southwestern College…
Descriptors: Business Education, College Second Language Programs, Communicative Competence (Languages), Cross Cultural Training