Public relations (PR) is a well-planned campaign of activities the purpose of which is to sell a product (such as foreign language programs) to an external audience. PR differs from publicity in that publicity is a reaction to occasional events whereas PR is a plan with identifiable objectives which extends over a period of time. In conducting a…

Presents effective strategies to enhance parental support for school second-language (L2) programs, focusing on orientating parents to L2 programs, capitalizing on current international events, direct parent-teacher cooperation, and involving parents in cultural projects. Techniques for engendering support for Ukrainian L2 language programs are…