Notes that the availability of statistical software packages has led to a sharp increase in use of complex research designs and complex statistical analyses in communication research. Reports a series of Monte Carlo simulations which demonstrate that this complexity may come at a heavier cost than many communication researchers realize. Warns…

This guidebook is designed for data analysts who are working with computer data files that contain records with incomplete data. It indicates choices the analyst must make and the criteria for making those choices in regard to the following questions: (1) What resources are available for performing the imputation? (2) How big is the data file? (3)…

This guide to planning and conducting research projects covers how to decide on a research problem, state a hypothesis, plan for the collection of data, write a proposal, analyze and interpret data, and write the research report. Overall, the book takes a practical, hands-on approach and offers checklists, suggestions, and guidelines for all the…