Included in this document are a conference program, a conference public relations (P.R.) handbook, an evaluation form, and notes outlining discussions and speeches from the conference. Topics covered include getting the most out of the conference; P.R. from the personal point of view; competition in education P.R.; P.R. within the school and the…

Changing student needs and strategies for adapting college or university programs to meet these needs are discussed. Significant changes in the composition of student enrollments during the past 30 years include an increase in the number of veterans, minorities, handicapped, older adults, women, and foreign students. Four possible strategies are…