Examines the steps involved in the development of publications used to promote continuing education programs. It looks at two primary elements: programing (delivering what the public wants) and promotion (telling the public where it is) and how they can work together to produce effective promotional publications. (CT)

This book considers every phase of the mentoring process, offering basic principles and concrete practices to establish and nourish an effective mentoring program for religious educators. The book contains a comprehensive overview of the mentoring literature from adult, religious, and general education. It explains the historical background for…

This book provides business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who need marketing skills in a higher education or further education context. Theory, practice, and case studies are focused on real issues connected to promoting courses and institutions. The chapters are: (1) Introduction; (2) The…

Suggests how personal and situational aspects of decision making can contribute to effective leadership strategies. Discusses the administrator's role and program development and clientele. (CT)

In an interview, Dorothy A. Durkin, a successful marketing specialist at a major university's school of continuing education, discusses her approach to marketing, specific strategies, and techniques for using and storing information. She offers five guiding principles for reaching prospects personally and persuasively. (MSE)

Reviews the steps involved in developing a continuing education program at a community college: determine whether to take on the job; assess the existing continuing education activities at the college and the institution's perspective on continuing education; determine the community's perspective on the college; and plan for the future. (DMM)

Explores decision making strategies by program administrators regarding coordinating the program development functions of their agencies. Discusses program origins, orientation of resource persons, planning committees, supervision, and situational influences. (CT)

This guide is designed to provide information, advice, and programming strategies that historically black colleges and universities (HBCUs) might use to enhance the involvement of their continuing education programs with community economic development. It includes a review of the literature on successful higher education-economic development…

This comprehensive guide to effectively marketing continuing education programs and courses consists of the following chapters: (1) "The Strategic Role of Marketing for Organizational Success" (Robert G. Simerly); (2) "Integrating Marketing into Strategic Planning" (Simerly); (3) "Learning More about Your Market: Sources and Uses of Data" (Dennis…

Designed for college and university administrators, guidance personnel, community organizations, women's centers, and women's studies programs, this administrator's handbook presents guidelines for establishing and structuring services to aid women in achieving personal, educational, and career goals. Specific sections of the handbook focus on…

The challenge facing many emergency medical services (EMS) is the implementation of a comprehensive educational strategy to address emergency responses to terrorism. One such service, Johnson County (Kansas) Medical Action, needed a strategy that would keep paramedics safe and offer the community an effective approach to mitigation. A…

Presents some basic concepts and examples regarding finances and education that reflect effective leadership strategies; summarizes findings from a recent national study of cost accounting in continuing education; presents some generalizations pertinent to decision making regarding financial issues; and emphasizes the importance of taking…

This six-chapter guide suggests a new approach to describing the knowledge, competencies, and managerial roles inherent in planning effective conferences and institutes. Chapter 1 introduces the many roles of the conferences and institutes program planner and discusses program formats and what makes conference programs unique learning events.…

This guide is one in a series of publications addressing a variety of topics related to both management and instruction in continuing education. Based on an earlier study, the guide shows how a number of effective continuing education managers have turned the challenge of survival into opportunities to become valued parts of their institution. Of…

This booklet provides an introduction to evaluating a work force training program, both to assess its impact and to improve its effectiveness. The guide provides instructions for assessing a single training program, rather than a training department in a company or a training provider. It is targeted at small and midsized companies and the…