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Download full textFoy, Pierre, Ed.; Drucker, Kathleen T., Ed. – International Association for the Evaluation of Educational Achievement, 2013
Progress in International Reading Literacy Study (PIRLS) provides international comparative data about students' reading achievement after four years of primary schooling, while also measuring trends over time, monitoring curricular implementation, and identifying promising instructional practices. Conducted on a regular 5-year cycle, PIRLS has…
Descriptors: Guides, Users (Information), Reading Achievement, Best Practices
Solomon, Marc – Database, 1993
Shows how online content analysis can be used to measure the frequencies and contexts of issues that advertisers circulate to major media markets. An example of a study of word strings of advertising slogans, a description of the benchmarks of successful sloganeering, and strategies for planning a study are described. (KRN)
Descriptors: Advertising, Content Analysis, Databases, Mass Media
