Presents strategies for increasing the enrollment in child care programs in a competitive market. Discusses ways to investigate the market, including examining the competition, parents' expectations, and the industry; and ways to differentiate a center from its competitors. (KB)

Notes that, with the changing job market, uncertain economy, increased competition, and higher parent expectations, child care center directors face new marketing challenges. This article discusses seven child care marketing myths and offers marketing strategies to child care directors facing potential drops or fluctuations in center enrollment.…

Provides tips for building enrollment in child care programs. Offers suggestions for the inquiry call, including enhancing the greeting, asking questions, and using prospect profiles; for the center visit, including treating visitors like welcome guests, meeting privately first, and asking questions; and for followup, including setting up a…

Head Start and child care professionals are currently exploring new ways to collaborate as they strive to meet the needs of low income families. This manual, for professionals in both types of programs, discusses the nuances of administering the programs and describes creative ways to work together to maximize the strengths and talents of both…

Discusses several strategies recommended by small business experts to help for-profit and non-profit child care centers survive a financial crisis. Strategies include: identifying the source of the problem, monitoring cash flow, reducing or deferring expenditures, expediting regular income and exploring new sources of income, patiently working…