Principles that institutional researchers should follow are discussed. The most important dictate is to present decision-makers the bare minimum of information necessary for the task; the material should be simple, short, and succinct. A report to assist decision-makers should not include extensive supporting documentation. The first step is to…

Seven potentially useful maxims from the field of human information processing are proposed that may help institutional researchers prepare and present information for higher education decision-makers. The maxims, which are based on research and theory about how people cognitively process information, are as follows: (1) more may not be better;…