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Botan, Carl; Vasquez, Gabriel – Public Relations Review, 1999
Presents work accomplished at the 1998 National Communication Association Summer Conference. Outlines reasons for theory-based education in public relations. Presents an integrated model of student outcomes, curriculum, pedagogy, and assessment for theory-based master's and doctoral programs, including assumptions made and rationale for such…
Descriptors: Curriculum Development, Doctoral Programs, Educational Objectives, Graduate Study