College public relations professionals offer advice to make the most of a small staff. Ideas include effective use of available technology, media services, and student intern and worker skills; use of external services; carefully planned dissemination of information; staff training in media relations; and setting priorities. (MSE)

Twenty ideas for reducing program costs are offered to campus activities programmers. They include using technology wisely, avoiding excess outlay of funds, trading for services, seeking donations and sponsors, co-sponsoring events, buying supplies in bulk, requesting discounts, avoiding unnecessary sales taxes, using telephone services…

Areas to analyze in any evaluation of a school bus pupil transportation program are the administrator's role, operations and administration of the program, maps and map system coordination, time schedules for all schools, the recordkeeping system, the reimbursement aid formula, and specifications and bidding on transportation equipment.…

Seven personality types, and corresponding work styles, are described and ways to foster their creativity in the context of the college/university advancement office are suggested. Managers are urged to lead staff members to develop talents, allow them to do so, and help them move to the next level of achievement. (MSE)

Cooperative buying is a process developed to enable colleges and universities in specific geographic areas to block-book dates for an artist or attraction, resulting in lower costs to schools and more logical routing for artists. A seven-step procedure, beginning before the campus activities convention and continuing through contract completion…

A process of work-study job placement at the University of South Carolina which improves the efficiency of program management is described, including a preliminary campus survey, a manual for employers, and a job board from which students can select preferred jobs. A sample job advertisement and award letter are included. (MSE)

A research administrator is seen as one who provides an environment conducive to the performance of research by allowing the principal investigator to spend as little time as possible with administrative paperwork. A protocol routing sheet and a checklist for protocol submissions are provided. (MLW)

Several colleges and universities participate in the Environmental Protection Agency (EPA) Energy Star Buildings program, in which institutions commit to improving their buildings' energy efficiency and reducing energy costs. All participants must also be a Green Lights Program participant or agree to specific building-wide lighting upgrades. The…

A discussion of successful leadership in meetings looks at differing philosophies about the role of the group leader, the different roles assumed by group members, minimal responsibilities that the leader must fulfill, and specific suggestions for maintaining the group's interest during the meeting. (MSE)

Five college and university fund-raising professionals discuss ways in which uncoordinated solicitations of gifts from the same prospective donor(s) by different schools or departments can be avoided by planning, coordination, and communication. Advantages and disadvantages of centralized and decentralized administrative approaches are considered.…

A guide for using cooperative buying to block-book campus activities or attractions through a campus activities convention provides a step-by-step process and outlines some specific considerations, including forms, pricing, preparation for the conference, follow-up approaches, and hints for new users of the system. (MSE)

Organizers of auctions, fairs, rummage sales, and other fund-raising events at schools and colleges offer suggestions for making sales run smoothly, avoiding burnout, and complying with the law. These include ideas for improving efficiency, using volunteers effectively, making changes to accommodate new situations and conditions, and addressing…

Guidelines for college publications professionals seeking to improve their productivity include these: set priorities; consider the consequences of each project; spend minimal time on trivial tasks; focus on your goal; identify the slowest task, which may limit a project's effectiveness; make appointments; avoid taking work home; and schedule…

A discussion of focus groups in college marketing planning looks at the applicability of the approach, describes important considerations in focus group research, and provides step-by-step guidelines for conducting such groups. The technique's advantages are illustrated in an actual case in which the approach saved valuable institutional…

Fourteen principles for successful operation of a small collegiate alumni program are presented. They address such issues as planning, setting priorities, making decisions, routinizing procedures, using technology, creating a climate for cooperation and productivity, getting volunteers, keeping staff longer, and maintaining a balance between…