Describes how a library cooperative can use marketing analysis and other tools to move successfully from an institution-based business to a network-based business that will better serve individuals who need information. (CHC)

The activities of National Institutes of Health personnel and peer reviewers in preparation for and during a visit to a proposed research project site are outlined. Steps for the requesting agency to take before, during, and after the visit, to present itself in the best possible light, are suggested. (Author/MSE)

Colleges and universities should critically review their publications periodically to save money and also as a way to present a more cohesive institutional identity. Ten recommendations are made for conducting a productive publications audit; they include choosing an evaluation method, selecting participants, making the experience pleasant, and…

Variables for effective communication in institutions of higher education are identified. Described are basic principles of communication, the variety of available forms of institutional communication and their purposes, and some indicators of their effectiveness. (JMF)

Techniques used at Tufts University to evaluate its achievement and goals for institutional development efforts before beginning a new program are outlined, including identifying and assessing competition, finding measures of support volume and importance to the institution, and comparing one's own institution with others in actual and potential…

These guidelines were developed to assist school administrators who have the responsibility of organizing a one- to three-day professional development program. The first section outlines the tasks involved in planning and implementing a workshop. The remaining sections cover the following: (1) developing and utilizing the workshop theme; (2)…

Included in this document are a conference program, a conference public relations (P.R.) handbook, an evaluation form, and notes outlining discussions and speeches from the conference. Topics covered include getting the most out of the conference; P.R. from the personal point of view; competition in education P.R.; P.R. within the school and the…

A method of designing and evaluating internship and cooperative education programs between colleges and industry is presented. The approach accomplishes college objectives of academic progress and positive community relations while allowing the student to develop skills and marketability. The principles presented have application to many…

Based on a successful project in Nebraska, this manual was developed for use in establishing a structured all-volunteer adult basic education (ABE) program in small communities or satellite locations. The greater part of the manual covers the various steps a volunteer leader should follow to establish this kind of program, beginning with a section…

To help educators improve their school public relations (PR) programs, this handbook tells them how to identify and communicate with "special publics" and how to evaluate their communication efforts. An introductory overview points out that two-thirds to three-quarters of the adult population have no children in school and that schools need to…

Intended for school librarians and administrators, this guide provides a broad overview of the content and process of managing a school library. A broad overview of the purpose, historical development, and current activities of school libraries and school librarians is presented. Ensuing chapters address each of the major components of a school…

Educational public relations (PR) is a planned and systematic management function designed to help improve the programs and services of an educational organization. The standards and techniques discussed in this guide are based on the nearly 50 years of experience of the National School Public Relations Association (NSPRA). The guidebook offers…

This handbook assists vocational education personnel in planning, organizing, and implementing cooperative education activities. The handbook provides a basis for teachers, supervisors, and administrators in making decisions and standardizing cooperative education activities throughout Kentucky. The handbook's 11 sections are as follows: (1)…

A locally developed long-range plan is the key to effective library service, and can account for circumstances unique to the service area that could not be anticipated from a statewide or national perspective. These standards are meant to guide Wisconsin libraries in structuring their own locally-focused planning efforts. Standards in the…

This guide is a resource both for organizing and for managing adult literacy programs. Based on the collective input and refinement of national leaders in adult basic education, the handbook provides coverage of program planning, staff development, student recruitment and retention, instructional approaches and techniques, instructional materials,…