To many honors administrators, fundraising is alien and frightening. This monograph is directed primarily to honors deans and directors, who have widely varying experience with fundraising. It may also be useful reading for those staff members, faculty, and development officers who have some responsibility for honors fundraising. It focuses on…

This collection of 80 articles from "CASE Currents," a publication of the Council for Advancement and Support of Education, focuses on nine topics in sections entitled: (1) The Association: Building Your Base; (2) Finances: Making Ends Meet; (3) Activities: Bringing 'Em Back; (4) Chapters and Clubs: Reaching Alumni Near and Far; (5)…

Advice is offered for developing and strengthening college alumni special interest groups. These include setting clear guidelines; striving for membership quantity and enthusiasm; focusing on a mission; developing strong and creative leaders; sharing responsibility among staff; setting reasonable objectives; and finding financial support. (MSE)

Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…

This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…

Every year more intercollegiate speech and debate programs are eliminated from universities and colleges. Shrinking resources for higher education make it difficult to sustain extra or co-curricular activities without endowments and alumni support. Alumni support begins by cultivating a respect in undergraduates for speech and debate as a…

It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)

Provides advice on how to instill the giving habit in recent graduates and how to encourage them to take an active part in alumni issues. Development officers need to keep track of recent alumni, use telephone and electronic mail rather than letters to contact young alumni, and develop special programs to encourage giving by recent graduates. (MDM)

The way that 42 private schools, colleges, and universities use gift clubs to motivate donors is examined. Based on a nationwide survey, information is presented on the clubs' origins, requirements for membership, methods of enlisting new members, and ways of encouraging current members to increase gifts. Attention is also directed to the clubs'…

Twenty-four predictions are made about trends in college fund raising in the 1980s, considering such factors as volunteers, new legislation at all levels, person-to-person fund raising, institutional leadership, development staffing, inflation, distribution of wealth, recordkeeping, alumni, corporate support, and athletics. (MSE)

Basic literature sources about the field of institutional advancement are listed. The list is divided into seven categories: higher education in general, institutional relations, fund raising, alumni administration, government relations, publications, and executive management. (MLW)

Provides a model of successful fund-raising efforts for child care centers. Helps identify primary stakeholders such as boards of directors, staff, and major donors; lesser stakeholders, including parents, friends, and volunteers; casual participants such as alumni, alumni families, and vendors; and people with similar interests. (SD)

The role of colleges in providing lifelong education for alumni is considered. The book traces 75 years of alumni continuing education, with special attention to the years between 1956 and 1966, the beginning of the modern alumni continuing education era. Guidelines are offered for organizing and planning an alumni lifelong education program, and…

Directed toward development officers, college presidents, school heads, trustees, and other administrative officers concerned with fund-raising, this book contains chapters by over 60 authors. It is appropriate for use in all institutions, offering practical guidelines and checklists, specific recommendations, and illustrative case examples. After…

Basic principles of writing for development are examined, along with guidelines and content outlines for writing proposals, annual reports, case statements, fund-raising brochures, annual and deferred giving materials, and development letters. Attention also is directed to the basics of raising money by mail and improving writing skills in…