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Barnum, James A. – CASE Currents, 1980
It is proposed that retaining and promoting membership in alumni associations should have equal attention. An attractive membership benefits package can help retain members. Direct-mail promotion can take a number of forms, capitalizing on alumni's varied perceptions and motivations. A calendar is given for targeting promotions. (MSE)
Descriptors: Affective Behavior, Alumni Associations, Fees, Financial Support
Amos, Ralph – Currents, 1995
Advice is offered for developing and strengthening college alumni special interest groups. These include setting clear guidelines; striving for membership quantity and enthusiasm; focusing on a mission; developing strong and creative leaders; sharing responsibility among staff; setting reasonable objectives; and finding financial support. (MSE)
Descriptors: Alumni, Alumni Associations, College Administration, Ethnic Groups
Zelno, Robert P. – Currents, 1992
Recommendations for planning a successful training workshop for college alumni volunteers include assuring the association is organized and the program well timed; making sure everyone agrees to budget and/or financial commitments; using seasoned volunteers to conduct a feasibility study and determine training needs; making training enjoyable; and…
Descriptors: Alumni, Alumni Associations, College Administration, Financial Support
Trent, Richard L., Ed. – 1981
This nine-chapter manual provides a practical guide to community college public relations (PR) for PR officers with expanding responsibilities. Chapter I explores the philosophy of community college public relations, considering the issue of community, the role of the PR director, and potential problem areas. Chapters II and III provide guidelines…
Descriptors: Administrator Role, Alumni, Alumni Associations, Community Colleges
Carter, Virginia L., Ed.; Alberger, Patricia A., Ed. – 1980
This collection of 80 articles from "CASE Currents," a publication of the Council for Advancement and Support of Education, focuses on nine topics in sections entitled: (1) The Association: Building Your Base; (2) Finances: Making Ends Meet; (3) Activities: Bringing 'Em Back; (4) Chapters and Clubs: Reaching Alumni Near and Far; (5)…
Descriptors: Administrative Organization, Adult Education, Alumni, Alumni Associations
Bennett, John E., Ed. – 1979
This three-part handbook presents 22 articles dealing with the implementation and operation of fund-raising and community support programs for two-year colleges. Part I outlines the reasons for developing sources of private funds and provides information on the establishment and use of foundations, the administrative organization of fund-raising…
Descriptors: Alumni Associations, Bond Issues, Cable Television, College Presidents