The experience of Stanford University (California) in developing the institutional image it portrayed on the World Wide Web is discussed. Principles and practical suggestions for developing such an image through layout and content are offered, including a list of things not to do on a Web page. (MSE)

The principles and common practices of enrollment management efforts in colleges and universities are outlined, and institutional conditions favoring effective enrollment management are discussed. (MSE)

The concept of program life-cycle management is applied to college fund raising. Program life-cycle stages (introduction, take-off, maturation, saturation, decline) and fund-raising steps (identification of objectives, targeting of markets, estimate potential for contribution, organization, strategy development, fund-raising performance…

Advice on prospect research to help colleges raise more money from major donors is provided in 14 chapters, and 15 sample forms for processing research are appended. The advice covers how to discover prospects' interests and assets, and the potential match of a donor to the college's needs. Chapters address: collecting, organizing, and evaluating…

Information about advancement programs at 190 small colleges is provided, with attention to recruitment/admissions, executive management, institutional relations, alumni, and fund raising. The 190 colleges, which responsed to a survey of members of the Council of Independent Colleges, are described according to enrollment size, geographic…

Based on research on the features that are found in effective school-wide bilingual education programs, assessment strategies for such programs are offered. The features are in three groups: indicators relating to school context (ethos, management, and resources that affect the attitudes of school staff, students, and parents in language minority…