While literacy interventions can be implemented in any grade, focusing on interventions in grades 3-8 is critical because it is often the best chance for students identified with earlier reading deficiencies to become ready for the literacy demands of postsecondary education and careers. States in both the Regional Educational Laboratory (REL)…

This paper describes how various formal planning approaches were developed and applied at Pennsylvania State University. Phases (horizontal reduction, vertical reallocation, strategic planning, and strategic management) are identified as are principles including planning for change on the margins and continuity, providing for feedback, and…

Factors leading to dissatisfaction with planning processes are identified, barriers to successful planning are described, and proposed solutions suggest a set of minimum characteristics applicable to all academic planning systems. Implementation of a program review system is discussed. (Author/LBH)

This book offers a step-by-step approach to marketing for educational institutions, especially colleges and universities. The book is organized into three broad sections. Section 1 makes the case for marketing in six chapters which address: (1) challenges which are or will affect colleges and universities; (2) the role of institutional mission,…

Key elements of public relations that may apply to the university research environment and lead to greater financial support for research activities are outlined, and examples from the private sector are used to explore the relationships between public relations, organizational growth, and financial stability. Practical suggestions are offered for…

A 1983-84 marketing plan is presented for Northern Virginia Community College (NVCC), which is designed to maximize the effective use of shrinking resources to meet the needs of the college's clientele. After introductory material discusses the problems and challenges facing NVCC and the role of marketing in understanding the environment in which…

Suggests steps in planning and managing student tracking systems: build support, determine the system's purpose, inventory available student data, identify information gaps, consider a small prototype, make tracking ongoing, and use the system. Reviews potential problems during implementation. Cites further sources of information. (DMM)

Use of student focus groups to help shape college and university student recruitment efforts is examined, illustrated with the experiences of a variety of institutions. Benefits and limitations of the approach are noted, specific techniques for maximizing the groups' effectiveness are suggested, and uses of the resulting information are discussed.…

Sample procedures, data formats; questionnaires, and explanations are presented that institutions can use to adapt and implement the planning process described in "A Handbook for Institutional and Academic Program Planning: From Idea to Implementation" (Kieft, Armijo, and Bucklew, 1978). Materials are designed for use by two-year and four-year…

College public relations officers are urged to incorporate regular and systematic evaluation into program administration. The process of planning public relations activities would include qualitative research to identify issues; audience-specific surveys to gauge attitudes; action to accomplish objectives; and measurement of that action's…

Designed to provide guidelines for the development of computerized student information systems, this report raises policy issues and questions to be resolved at the campus level and describes a variety of computer-generated reports and records that can assist in educational decision making and planning. Introductory material discusses the…

Data-based planning and management is revolutionizing college student recruitment. Data analysis focuses on historical trends, marketing and recruiting strategies, cost-effectiveness strategy, and markets. Data sources include primary market demographics, geo-demographics, secondary sources, student price response information, and institutional…

Three categories of options for colleges dealing with reduced resources are defensive reactions, constructive structuring and flexibility, and long-term new directions. Areas toward which resources need to be redirected, however, include broadening educational options for minority youth and encouraging client-centered and goal-oriented learning.…

Although different in nature from academic activities, college fund raising also requires planning and management. To develop more responsive executive information systems, development officers must take the lead, ask the right questions, and work closely with campus institutional researchers, registrars, enrollment managers, and computer…

Several sets of outlines, charts, and diagrams present an overview of a comprehensive institutional program at Delaware County Community College (DCCC) which incorporates planning, research, and marketing strategies. The first set of documents outlines the objective-based planning process, describes the organizational framework, defines…