This description of the marketing process as a practical way to manage the function of instruction development emphasizes the importance of the identification and evaluation of customer needs before developing objectives. To assist the instructional development agency in focusing on this aspect of planning, a check list of possible marketing…

Defines and discusses task analysis and presents a method by which goals can be achieved with the integration of task analysis and design. Highlights include the fact that prerequisites must be kept in mind during the development process. (JKP)

A designer of educational games and simulations analyzes his own design process which revealed unexpected weaknesses in his mode of working, led him to consider how to minimize them when designing future games and simulations, and resulted in changes to a more efficient and effective work style. (EAO)

Discusses the role and function of the instructional specialist, i.e., one who is trained to provide assistance and support in faculty and instructional development, and outlines model competencies for this position. (RAO)

Identifies 16 issues considered significant in the planning of educational projects and offers to assist in the selection of the most appropriate media and in the design of software. Twenty references are listed. (LLS)

Argues that instructional development (ID) faculty in higher education settings should use a systematic approach grounded in ID principles to present the case for filling vacant positions in their field and provides guidelines for using message design techniques to develop a file to support the case. Eight references are listed. (MER)

Arguing that the failure of instructional materials is frequently due to misconceptions held by their developers concerning the nature of comprehension, this chapter examines the factors involved in comprehension and relates them to the design of instructional materials. Three types of errors in comprehension are discussed, and ways to avoid them…

Intended to provide a frame of reference for a symposium on automated aids to instructional design and development (ID), this paper accomplishes three tasks: (1) it outlines problems encountered in ID--e.g., complexity of curriculum planning and instruction development, quality maintenance in the ID process and products, and cost effectiveness--in…

Provides an overview of techniques an instructional designer can use to examine printed subject matter materials when conceptualizing unfamiliar content. Highlights include a discussion of conceptualizing versus learning, interactions between designers and subject experts, and interacting with print materials based on content area reading…

Outlines the history of the use of the Instructional Design Process (a "systems approach" that can be applied to the curriculum development process) and its advantages. Includes a summary of the process and a list of references. (MD

Provides a descriptive 10-step format to be used for conveying some basic concepts of instructional technology to clients, and for focusing the consultant-client interaction, both during initial project definition and throughout project implementation. (Author/MER)

This paper focuses on the development of the Learning Activity Package (LAP). The first part of the paper discusses the structure of the LAP, including its components (i.e., title, rationale, objectives, content, learning activities, student review, post-evaluation, pretest, alternate activities, management directions, and teacher supplement) and…

This chapter examines the roles of the instructional developer and the media production specialist in the development of instructional projects in the context of a six step development process. These steps include pre-assessment, establishing goals, identifying and specifying objectives, designing strategies, selecting and/or producing resources,…

This guide to planning, producing, and disseminating instructional materials includes topics on (1) planning content and form; (2) planning personnel requirements, budget, and scheduling needs; (3) producing printed materials; (4) producing audiovisual materials; and (5) distribution. The main emphasis is on developing printed materials and on the…

This book, on the process of becoming a library teacher at the postsecondary level, is divided into two parts. Part 1, "Library Instruction as Performance," is devoted to the presentation techniques that are the basis for good instruction. Chapters in this part cover performance anxiety, taming teaching terror, preparing oneself…