Descriptor
| Educational Research | 1 |
| Interaction | 1 |
| Multiple Regression Analysis | 1 |
| Research Methodology | 1 |
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| Mid-Western Educational… | 1 |
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| Fraas, John W. | 1 |
| Newman, Isadore | 1 |
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| Guides - Non-Classroom | 1 |
| Journal Articles | 1 |
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Peer reviewedFraas, John W.; Newman, Isadore – Mid-Western Educational Researcher, 1996
In a conjoint-analysis consumer-preference study, researchers must determine whether the product factor estimates, which measure consumer preferences, should be calculated and interpreted for each respondent or collectively. Multiple regression models can determine whether to aggregate data by examining factor-respondent interaction effects. This…
Descriptors: Educational Research, Interaction, Multiple Regression Analysis, Research Methodology
