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Pennsylvania School Boards Association, New Cumberland. – 1989
Suggestions for improving communication and public relations are offered in this guidebook for school office personnel. Because of the high visibility and accessibility of their positions, such staff serve important public relations functions for the school. Chapter 1 examines the public relations role of school office personnel, and chapter 2…
Descriptors: Business Communication, Business Correspondence, Elementary Secondary Education, Intergroup Relations
Pennsylvania School Boards Association, New Cumberland. – 1989
Public relations guidelines for school principals are offered in this handbook, with an emphasis on improving student achievement and internal and external communication. Six chapters discuss the principal's public relations role, internal communication, securing and maintaining community involvement, school publications, media relations, and…
Descriptors: Academic Achievement, Community Involvement, Community Support, Elementary Secondary Education