To meet the challenges of societal change, technological development, and economic retrenchment, libraries must develop problem-solving strategies such as marketing which can help libraries serve their clients more effectively. Marketing components are presented in the context of a customer orientation. (AEF)

This book offers practical advice to school library media specialists for developing and improving leadership skills. It is asserted that societal crises like illiteracy, poverty, alienation, and socioeconomic divisions make librarians "ecologists" of the mind. Librarians ensure equitable access to others' insights into life's concerns, and…

Libraries offer a variety of services and play an assortment of roles. While few people disagree that libraries have been valuable institutions in the past, many wonder how necessary they will be in the future. Shrinking budgets make it harder for libraries to contradict these perceptions. This report examines the social and economic impact that…