This book provides a systematic, step-by-step process and includes practical ideas and program materials for library staff to use in their development of library services to Latinos. Designed primarily for public libraries, much of the information in the book can be adapted to school library media centers. The information in the book can also be…

This handbook was developed for hearing impaired students at the National Technical Institute for the Deaf located at Rochester Institute of Technology. An illustrated guide to the main library on campus, it is language-appropriate for deaf students in a postsecondary education program, and may be used independently or in conjunction with formal…

This planning guide for church and synagogue librarians is designed to stimulate ideas for promoting the library. It is meant to be a beginning for relating publicity to events of the year. The programs suggested and the activities described are offered as examples of promotion which have been used successfully. The book is organized by months of…

Discusses the public service needs of manuscript, archive, and large monograph microform collections based on the format of the original materials. The need for additional technical service, particularly cataloging, is addressed. References are listed. (CHC)

The first of two articles describes the steps in marketing a special library including analyzing the present situation; developing an action plan; suggested tools or activities; and evaluation. The second article discusses ways of promoting public and academic libraries on radio or through public service announcements, news stories, and/or talk…

This action plan for the Caroline County (MD) Public Library describes the key elements of library service for the 1985-86 fiscal year, derived from the library's long range plan for 1985-90. Objectives, strategies, activities, and timetables for accomplishing the following goals are outlined: (1) citizens of the county will increasingly meet…

This paper argues that the multicultural society which exists in Britain today requires libraries to be more sensitive and responsive to the needs of minority groups. It is also pointed out that librarians have a responsibility to project positive images of a multicultural society and that they must face up to the difficult issues of prejudice and…

This report describes a program to expand the Books by Mail program at the Monterey (California) County Library. An introductory section provides background information on the development of the program, and the second section discusses the process of identifying target populations, which include those in geographically remote areas and the…

This paper discusses the development since late 1993 of a program of Internet workshops and seminars offered to the Texas Tech University community. The discussion includes the program's history; the evolving process of planning, organizing, advertising, and managing; the politics involved; the effort to motivate colleagues to participate; the…

This long range plan for 1985-90 for the Caroline County (Maryland) Public Library emphasizes the areas of important information needs, availability of materials and information, leisure time interests, and developmental skills. Following an overview of why and how the plan evolved, four goals and their corresponding objectives are discussed: (1)…

This five article section addresses the public relations program in the school library. Topics covered include a public relations philosophy; reaching full creative potential; public relations ideas aimed at students, teachers, administrators, the school board, and community; the power of a positive attitude; and school and public library…

A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…

These guidelines are predicated on the belief that culturally appropriate service to indigenous peoples is a fundamental principle of Alaska public libraries. While the impetus for developing the guidelines was service to the Alaska Native community, they can also be applied to other cultural groups. A culturally responsive library environment is…

This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…

Rural librarians in Colorado, Kansas, and Oklahoma are involved in a 1-year project designed to assist them in implementing humanities programming for adults; "Women of the Plains and Mountains" is one of three packets compiled for the project. The packet is designed to provide a step-by-step guide for the librarian with little or no…