Discusses the public service needs of manuscript, archive, and large monograph microform collections based on the format of the original materials. The need for additional technical service, particularly cataloging, is addressed. References are listed. (CHC)

This action plan for the Caroline County (MD) Public Library describes the key elements of library service for the 1985-86 fiscal year, derived from the library's long range plan for 1985-90. Objectives, strategies, activities, and timetables for accomplishing the following goals are outlined: (1) citizens of the county will increasingly meet…

This manual offers guidelines for developing adult programming in Vermont public libraries as a means of bringing many people together to exchange ideas, knowledge, backgrounds, and experiences. Sections cover reasons for providing adult programming; the need for well-chosen and organized book collections; the persons who should be responsible for…

Provides an overview of marketing efforts of the Public Library of Charlotte and Mecklenburg County. Examples of a marketing plan that stresses fostering relationships with the community are described, including staff training in customer service, a cultural festival, and services to the business community. A sidebar offers marketing tips for…

A 3-year project to generate awareness and utilization of the nontraditional services offered by the Florida public libraries is described. The presentation is divided into two sections: an overview of the program to date and examples from the media campaign. Within section 1, three distinct phases of the project are identified and described:…

The first section of this manual provides background on storytelling and the importance of storytelling for children, describes the essential elements of the storytelling process, and discusses the place of storytelling in the schools. Language arts and creative skills developed by storytelling are also identified. Guidelines for choosing a story,…

This planning guide for church and synagogue librarians is designed to stimulate ideas for promoting the library. It is meant to be a beginning for relating publicity to events of the year. The programs suggested and the activities described are offered as examples of promotion which have been used successfully. The book is organized by months of…

This paper argues that the multicultural society which exists in Britain today requires libraries to be more sensitive and responsive to the needs of minority groups. It is also pointed out that librarians have a responsibility to project positive images of a multicultural society and that they must face up to the difficult issues of prejudice and…

This handbook of publicity ideas suggests activities and themes to highlight services and resources of school media centers, including approaches to students, faculty, administration, and the community at large. A 14-item annotated bibliography and six mailing list addresses are provided as additional sources for ideas. Clip art illustrations…

This report describes a program to expand the Books by Mail program at the Monterey (California) County Library. An introductory section provides background information on the development of the program, and the second section discusses the process of identifying target populations, which include those in geographically remote areas and the…

Discussion of library outreach services in academic libraries focuses on experiences at the University of Michigan. Topics addressed include a changing student population; evaluating student needs, including bibliographic instruction; analyzing campus context; examining resources available to the library; and outreach guidelines, including…

This manual presents a summer reading program for children. It was prepared to help Oklahoma public libraries plan activities that will enhance and enrich library services to all children. The ideas presented are designed to be flexible and can be expanded and adapted to suit library patrons' needs. The target audience for the Summer Reading…

This long range plan for 1985-90 for the Caroline County (Maryland) Public Library emphasizes the areas of important information needs, availability of materials and information, leisure time interests, and developmental skills. Following an overview of why and how the plan evolved, four goals and their corresponding objectives are discussed: (1)…

The 17 short pieces in this guide advise librarians how to enhance the profile of their organizations through increased interest in the media and more visible involvement in the community, and how to address budgeting, planning, and evaluating a public relations program. Fourteen rules of thumb for preparing and using news releases are described…

This book provides an introduction to basic communications concepts, a step-by-step process for developing and implementing a library public relations/communications plan, and descriptions of effective library communications tools and strategies. Detailed examples of the application of solid communications planning in school, public, academic, and…